Jou Ma Se Core Switch!

12 Oct

Set backs happen to the best of people – and businesses, big and small, too.  Shit happens to all of us. That is just the way the cookie crumbles sometimes. And sometimes, the pooh hits the fan to flipping hard that it affects millions of people around the world.

In thát case, the worst thing you can do as a business is keeping your mouth firmly shut and pretend everything is rosy and peachy. For the third day in a row, Blackberry users around the globe – myself included – have not been able to use their beloved Blackberries due to a so-called core switch collapse, or what ever the terminology the folks at Research in Motion have chosen to use. Oh, and the back up failed too – what ever that means.

What ever.

My biggest frustration is the shitty – let’s hang on to that theme, shall we – communication from RIM’s HQ with regards to the persistent issues. I hate being left in the dark with an absolute passion. I want to know what is going on, and want to given at least guestimates – and I am not the only one. One glance at Twitter and you know what I’m talking about.

However, the last @Blackberry twitter update was sent a whooping 14 hours ago: “Message delays were caused by a core switch failure in RIM’s infrastructure. Now being resolved. Sorry for inconvenience.”

Blackberry, you are a communications company! Communicate, FFS! Unless this is a planned suicide. We all know that your market share has declined at quite a significant rate …


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3 responses to “Jou Ma Se Core Switch!

  1. Kerry Simpson

    October 12, 2011 at 1:47 pm

    I’m not a BlackBerry user (thank goodness!) but your complaint about poor communication strikes a chord with me. Although you know me as a freelancer, I am also co-owner of a wireless internet business and one of the first things we did was to set up a system that enabled us to contact our customers if there was a problem anywhere on our network. We use bulk email for non-urgent news updates (usually once a week, but daily in the case of recent major Telkom issues) and we use SMS for urgent updates. Without exception, our customers worship the ground we walk on – despite the fact that we have some infrastructure issues that are out of our control that prevent us from providing 100% service. Communication is EVERYTHING. If only more companies realised this!

  2. Mark Goodwin

    October 14, 2011 at 6:34 pm

    I am not a Blackberry user either, thankfully having switched to everything Apple many years ago (not to say that they are totally blameless for many things). However, what pisses me off about these monolithic conglomerates is there apparent total regard for their customer. I know of many Blackberry users (my son Jozif the DJ Music Producer for one, who is always on the road – worldwide – and totally relies on his Blackberry) who use their phone strictly for business and not the odd “not far from home now dear, be there in 5 minutes” brigade! I wonder how much business or fiscal loss has been involved with the breakdown, and more importantly what does Blackberry intend to do about it. Mmmm…let me see now…..uh NOTHING?


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