Set backs happen to the best of people – and businesses, big and small, too. Shit happens to all of us. That is just the way the cookie crumbles sometimes. And sometimes, the pooh hits the fan to flipping hard that it affects millions of people around the world.
In thát case, the worst thing you can do as a business is keeping your mouth firmly shut and pretend everything is rosy and peachy. For the third day in a row, Blackberry users around the globe – myself included – have not been able to use their beloved Blackberries due to a so-called core switch collapse, or what ever the terminology the folks at Research in Motion have chosen to use. Oh, and the back up failed too – what ever that means.
My biggest frustration is the shitty – let’s hang on to that theme, shall we – communication from RIM’s HQ with regards to the persistent issues. I hate being left in the dark with an absolute passion. I want to know what is going on, and want to given at least guestimates – and I am not the only one. One glance at Twitter and you know what I’m talking about.
However, the last @Blackberry twitter update was sent a whooping 14 hours ago: “Message delays were caused by a core switch failure in RIM’s infrastructure. Now being resolved. Sorry for inconvenience.”
Blackberry, you are a communications company! Communicate, FFS! Unless this is a planned suicide. We all know that your market share has declined at quite a significant rate …