Yesterday I attended the book launch of ‘South Africa’s World Cup – A Legacy For Whom?’ at The Book Lounge on Roeland Street in Cape Town. The book, edited by Eddie Cottle, is quite an interesting piece of writing I must say. And it surely makes one think.
While South Africans initially were made to believe that the 2010 FIFA World Cup would build the nation and grow the economy substantially, reality seems to be rather different, the contributors claim.
“The Nation Building effect of the 2010 FIFA Soccer World Cup cannot be compared of the impact of the 1995 Rugby World Cup. The impact of the latter was much bigger. Besides, when last year’s event was finished, people who lived in Khayelitsha still lived there,” said Terry Hall, the launch’s MC.
Other issues were raised, too. The fact that FIFA came, harvested and left South Africa without paying tax for instance. If FIFA would have paid tax over the income it generated through the five weeks of 2010 Football World Cup (estimated R25 billion / 2,26 billion euro), it would have contributed (corporate tax in South Africa = 28%) R7 billion (640 million euro) to the State Coffers.
And did you know the 2010 World Cup, which was hosted on the world’s poorest continent, was the most profitable for FIFA ever?
I thought the book was quite an eye opener (although I was already aware of some of the issues raised). Interested in a copy? You can order it through Amazon, The Book Lounge and plenty of other book shops around South Africa. ISBN-10: 1869142160 / ISBN-13: 978-1869142162